You’re not just a character in a story, you’re the author

Golden Ticket 7 Deadly Sins Event

I’m working on something HUGE to celebrate the launch of BITE deluxe, our second color to be filled in our gold swarovski decorated bottle.

I will be hiding 7 golden tickets in 1000 boxes of BITE deluxe. They will be the 7 deadly sins, and will include a free trip and accommodations to SIN CITY where I will entertain you as outlined on the ticket. (US travel only)

I’m working on other sponsors and hashing out all the details.. keep your eye out for the official announcement coming soon.

P.S. Don’t forget to pre-order BITE deluxe, it’s only $30 until the end of the month.

(photo by Morat)

Thank You!!!

I’m overwhelmed with happiness, thank you so much for the love and support! It’s so surreal to see your photos and videos with the new LOVE deluxe lipsticks.. I’m trying not to cry! ❤

The next mission is to find a graphics person to keep the home page sliders up to date. Know anyone? 😁

I’m packaging more orders tonight, preparing for shipment first thing tomorrow!

Thanks again,
Masuimi Max 💋

The Struggle

I’m happy and relieved to say everything is finally back in stock!!!

The struggle has been real! 😜 As a perfectionist I can’t let things just go.. I’ve dealt with everything from quality issues to just not being exactly the way I want things.

Vegan formula – zero complaints here. 😁 Our formula is the bomb! It smells good, it feels good, and our colors are amazing. It’s also made locally, in the US! But.. it can take 4-8 weeks to make a batch because as a small business we have lower priority at the lab. I had to learn the hard way about when I should place my re-orders.

Gold Deluxe Bottles – love them, they’re so cool! 💎 But.. I’m the one doing the final touches because I wanted to use Swarovski crystals and that’s just not an option to have mass produced with my budget. I’ve always had a do-it-yourself attitude, but I can’t wait to have things done my way from the start.

Boxes/velvet pouches – swipe to see what I got. 😟 Luckily they weren’t all fucked, but still. I had to go back and forth with production about how this was completely unacceptable. Why send these to me in the first place? I understand mistakes happen. *sigh* Thankfully they’re going to remake them. 🙌

Marketing materials – guess what? I was so focused on the product and containers.. I completely forgot stuff like business cards, address labels, stickers, branded mailing boxes. *slaps forehead* Next project 😗

Social media – I’m doing my best but I definitely need help staying on top of social media posts. You can help tremendously by tagging @iamsin #iamsin with your lovely up close faceshots wearing our brand. Thank you!!! ❤

Number Four

Have you noticed my obsession with numbers, specifically the number four? Here’s the story behind our makeup product names.

I Am Sin _ _ _ _

  1. I
  2. Am
  3. Sin
  4. Name

It’s not a long story, but I guess you can say I like symmetry and order!

Featured photo credit: @PrestPoutBeauty on instagram

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Silver To Gold

You may have noticed that we have transitioned from silver to gold packaging, here’s the scoop! We will be offering our vegan lipsticks in these black and gold containers, in addition to our decorative Swarovski bottles.

See that featured image? Morat and I spent hours labeling and boxing everything.. and guess what? We are almost sold out! Not to worry, I placed our restock order the week we got our stuff in.

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Goth Gold

Welcome to my DIY life!

I’m so excited for these beautiful gold bottles, a lot of blood, sweat and tears went into this project.

👑 As if the bottles weren’t cute on their own, I’m adding Swarovski crystals to match the colors inside. When I say “I’m adding” I mean me, lol!

These special edition bottles will launch in April, and be available at Viva Las Vegas 2018! Come visit I Am Sin at the Pinup Girl Clothing booth!

And.. for those of you that don’t know here’s a little I Am Sin history!

We started out as a private label company based in California, and after a few mishaps and mistakes like collaborating with the wrong people, we finally found our place in Las Vegas, NV and now offer cruelty-free and vegan products which I’m proud to say is made in the USA!

Every aspect of I Am Sin is currently being handled by me until I can hire people to help. Everything from producing the makeup, applying labels, putting makeup in boxes, packaging orders, customer service, maintaining the site and social media.. there’s so much more but I don’t want to bore you with the details. Actually, I should mention my wonderful husband does help me with labeling/boxing and shipping orders. Without him I’d be covered in tape and surrounded by boxes, pacing back and forth muttering to myself.

I decided to start a blog on the site so I can connect better with our customers, and to give you some insight on what goes on behind the scenes.. to share my struggles and my success with you along the way!

Thank you for following my journey <3 P.S. Comments are now open, I'd love to hear from you!

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